William Marling’s provocative work analyzes—in specific terms—the impacts of American technology and culture on foreign societies. Marling answers his own question—how “American” is globalization?—with two seemingly contradictory answers: “less than you think” and “more than you know.” Deconstructing the myth of global Americanization, he argues that despite the typically American belief that the United States dominates foreign countries, the practical effects of “Americanization” amount to less than one might suppose.
Johns Hopkins University Press
In a first-rate book about a topic of major importance, Marling challenges the conventional wisdom about how the world is becoming ‘Americanized.’ Extraordinarily impressive.
Prof. Richard Pells, University of Texas
